My Nook Color is Mostly Unused

This is the second time I’ve gone out to find a book that seems interesting and have been disappointed in the digital copy pricing. The book is the Cryptonomicon. It is: $8.90 for a paperback from the store, free shipping from the web. $10.99 for the digital copy for my Nook. $1.99 + shipping used. This pricing scheme does not make any sense. How can a book that takes time and resources to print, store in a warehouse, and ship cost more than a digital copy that costs practically nothing to reprint, store, or ship? The only shipping cost is maybe $0.01 for bandwidth. And this is how print media plans to stay in business. By gouging their customers to want to stick with the hardcopies vs. the digital copies that cost nothing to reproduce.